SanLu Milk: SanLu has sold enough to fill the Sahara desert, says this spot that makes me so thirsty I’d pour the powder down my gully in a counterintuitive attempt at quenching. Roll tape:

We’ve seen the brand story of milk come alive several times this year, but what of its powdered/bastard cousin? I’m disappointed in SanLu. Instead of developing a story around the unique qualities powdered milk offers over its liquidy cousin (portability, much longer shelf life), the company decided to tout how much of the stuff it has sold: Enough to cover the Sahara desert. Now you’ve got me thinking of a creamy glass of ice-cold milk…. (Via)