Unemployed? Stomach grumblin’? Golden Grahams is on it. It’s rolling out a tasty stimulus for jobseekers online at Golden Grants. It asks the unemployed to describe their craziest job-search stories (in 123 characters or less). The funniest tales are produced for everyone’s amusement. Storytellers can score 12 boxes of Golden Grahams—you know, so you can be all sugared up for your next job interview. (It won’t show in the drug test.)

These consumer-generated stories resonate because, well, we’ve all been there. Why not laugh it off a little? The animated videos double as a how-not-to guide to keep in mind for your next interview as well as an escape from unemployment’s harsh reality. Its approach to authentic, consumer-generated content is reminiscent of the popular site FML, as AdFreak points out.

General Mills has managed to provoke discussion about an uncomfortable subject, spin it, and (at least temporarily) make folks feel a bit better about their current situations. To consumers, it’s about as amiable as cereal can get.