When we were kids, stories were our lives. We’d incessantly ask our parents to read us storybook after storybook, even though we could literally recite the stories word for word. My favorite was “Where the Wild Things Are.”
Stories are powerful, and they connect us, just as the stories from our childhood connected us with our parents. Brands who harness the power of storytelling to engage their audience, pull back the curtain and show their humanity are the brands who will win as we continue within the post-advertising age.