Social media rushed the field during this year’s Super Bowl ad extravaganza. It was anything but business-as-usual. Folks the globe over are a-chatter about what they saw during the game, and comments were more positive than most anyone anticipated. Let’s dive in, shall we?
Not only did online conversation increase by 9% overall compared to last year’s numbers, but it is significantly more positive. Low expectations led to mixed pre-game comments. Before the game, 72% of online buzz was positive. But, by the time the game started, the numbers had risen to 83%, up from 79% in 2010.
While everybody was making predictions about which ad was the fan “favorite,” the Twittersphere was buzzing with reactions. Numbers show that Chrysler’s “Detriot/Eminem ad took the top spot, with over 32,000 Tweets since it aired.
The ad’s popularity could be due to its honesty, to the story being told behind the images. The commercial portrays Detroit as the city that’s been “to hell and back” and doesn’t shy away from showing some of the city’s less-than-glamorous areas.
Disney’s “Transformers 3 teaser took second place in the most-buzzed-about-on-Twitter contest, with over 18,000 mentions in an hour. And Dorito’s fans round out the top 3, with about 15,000 mentions in an hour.
Getting people talking during the game is one thing. But turning that buzz into action is something completely different. So now it’s time to play Monday morning quarterback: Do any of these numbers surprise you? Which Super Bowl spots do you think will have the greatest impact? Let us know in the comments section below.