Andrea Fjeld
Andrea Fjeld
Associate Editor

Marketers Eye Hispanic Male Demographic

A new study demonstrates something many people have known for a long time: Hispanic men are too important a demographic for marketers to ignore. Afterall, the Hispanic male is the original metrosexual, explains Story’s own Chiqui Cartagena in her latest contribution to AdAge‘s “The Big Tent.”

During a recent panel discussion at New York’s Bryant Park Grill, Univision revealed a new study called “Why Latinos Look So Good,” outlining statistics regarding Hispanic men and their grooming habits. As it reveals, Hispanic men — now a full twenty percent of the total U.S. population — go all out when it comes to grooming. And as Chiqui notes, they “do the whole nine: mani-pedi, hair, cologne.” Read Chiqui’s full report on the event and the study over at AvertisingAge.com.