Katie Edmondson
Katie Edmondson
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Would You Watch This New Fall TV Show? Please??

Posted by Katie Edmondson, 21 Sep 2011

And the correct answer is…

B. After Cassie’s mother dies in what seems like a tragic accidental fire, she moves to the small town that her mother left years before. But all the residents mysteriously seem to know more about Cassie than she does about herself. (The CW, Thursdays, 9/8c)

How did you fare? Does this kind of intrigue-based marketing work for you, or would you prefer a more explicit and informative ad about an upcoming show?

Let us know in the comments!

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  • Kellyrudhe

    got them all!  does that mean I watch too much TV…?? 

  • Anonymous

    Well, I missed one — A Gifted Man — badly. I thought your plotline about a secret Santa sounded more entertaining than the lame-o one that turned out to be true. Got the others, though, largely because I know a hackneyed TV plotline when I see one (or, at least, 3 out of 4 times when I see one). Agree, however, that these posters aren’t advertising and they certainly don’t approach being post-advertising. Not sure what they are.

  • Michaela

    No challenge from me, I completely agree.  Enjoyed the post!

  • http://www.postadvertising.com Jon Thomas

    Yup!

  • Anonymous

    As consumers, we don’t want predictable plot lines and generic posters, we want new and original ideas – both in terms of advertising and in terms of the show itself. The fact that you could identify these plot lines based on your own preconceptions, not the posters themselves, shows that they aren’t doing their job of engaging consumers!