What's this all about?
We at Story Worldwide believe the Interruption Age-the time for traditional ads-is over. The Post-Advertising Age is what's now and next: Great content driving deep consumer engagement; less and less money wasted on expensive traditional media (like TV) as free media take over. It's inevitable, it's a good thing, and it's already upon us...as this blog aims to prove.
We at Story Worldwide believe the Interruption Age-the time for traditional ads-is over. The Post-Advertising Age is what's now and next: Great content driving deep consumer engagement; less and less money wasted on expensive traditional media (like TV) as free media take over. It's inevitable, it's a good thing, and it's already upon us...as this blog aims to prove.
