This year at MIDEM, a gathering in France for the music industry elite, a number of panels focused on branding. Execs from Converse, NASCAR, PepsiCo, and Carhartt shed some light on the current state of music-based branding efforts. Advertising and the music industry are getting in harmony, Brandweek explains.
(more…)
Posts Tagged ‘brandweek’
A Sound Move for Brands
Topic: Posted in GREAT CONTENT WINS | INNOVATION MATTERS
