This year at MIDEM, a gathering in France for the music industry elite, a number of panels focused on branding. Execs from Converse, NASCAR, PepsiCo, and Carhartt shed some light on the current state of music-based branding efforts. Advertising and the music industry are getting in harmony, Brandweek explains.
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Posts Tagged ‘carhartt’
A Sound Move for Brands
Topic: Posted in GREAT CONTENT WINS | INNOVATION MATTERS
