While we’ve seen some brilliantly executed, forward-thinking work this year, a few strategies remain stuck in the ol’ days of advertising. Product placement—usually seen as a very inauthentic tactic—still haunts much of today’s media. Do brands really think it accomplishes much more than ten minutes in the public spotlight? Puh-lease.
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Posts Tagged ‘coca cola’
Not So Gaga For Product Placement
Topic: Posted in ADVERTISING IS DEAD | GREAT CONTENT WINS
Twitter Roundup
Topic: Posted in EVERYONE IS A PUBLISHER | INNOVATION MATTERS
While many media-conscious brands have engaged Twitter in some form, others have stuck to inefficient strategies. Bad Twitter usage—either through mass spamming or one-way messaging—makes any brand look out of touch. Twitter’s real power is sown when it’s used in supporting roles or as a base to amplify consumer-brand relationships. But some are doing it right. Take super-brands like Universal and Coca Cola.
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Coca Cola Spreads the Love
Topic: Posted in GREAT CONTENT WINS | INNOVATION MATTERS
With just a tweet and a Facebook update, Coca Cola began a global, viral push. The campaign is particularly significant because it lacks traditional media promotion.
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