Want the Absolut experience? Sit back, relax, and enjoy the show. For a film called I’m Here, directed by indie auteur Spike Jonze (Where the Wild Things Are, Adaptation), Absolut tried to give its audience a theatre-like feel with a free online movie you can enjoy in the company of friends (although you do have to provide the popcorn). The idea was to enhance the (typically) static web video and leave viewers with a better taste in their mouths. And the audience, naturally, drank it up.
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Posts Tagged ‘facebook’
Absolut Makes Great Content—Then Makes It Scarce
Topic: Posted in EVERYTHING IS FREE | GREAT CONTENT WINS
Thierry Mugler Adds a Feminine Touch
Topic: Posted in CONSUMERS CONTROL BRANDS | EVERYONE IS A PUBLISHER
Back in early March, a French fragrance brand called Thierry Mugler launched a global campaign to tap the female market. Its name? Womanity—a platform for women (and some men too) to connect, share, and discuss femininity. Well, 3,770 contributions and one scent later, the undertaking was successful––particularly for an industry that’d rather dictate taste than collaborate to develop it.
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Flipping Out Over Pancake Day
Topic: Posted in EVERYTHING IS FREE | INNOVATION MATTERS
Who doesn’t love free food? Brands like Taco Bell, 7-11, and Einstein Bros. have all created fake holidays to hawk free products. IHOP has also devoted a day to its signature dish for the past five years (National Pancake Day, February 25th), it’s partnered with Children’s Miracle Network to be more than a stunt: it’s a reason for celebration.
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Schmearing It On—Einstein Bros. Facebook Campaign
Topic: Posted in CONSUMERS CONTROL BRANDS | INNOVATION MATTERS
Einstein Bros. Bagels cooked up a fresh-from-the-oven Facebook campaign. Through two single-day events, the “Bagel Bonanza” on January 25 and “National Bagel Day” on February 9, the brand offered up free goods to each new fan. A familiar strategy for brands looking to beef up their social media presence, the question rises: are new “fans” really committed brand loyalists? Or are they just in it for the goods?
Skittles’ Big Hug on Valentine’s Day
Topic: Posted in CONSUMERS CONTROL BRANDS | INNOVATION MATTERS
Well, another Valentine’s Day has come and gone. This year, Skittles and its army of Facebook followers schemed up a special surprise for one lucky lady—and she really could’ve used it. It’s part of the brand’s ongoing Mob the Rainbow experiment. This was a way to mobilize the candy’s 3.7 million fans for fun, on-brand web antics, actively engaging this base without forcing it.
Bad Weather Is Good at Copper Mountain
Topic: Posted in INNOVATION MATTERS
Here in New England, news of snow makes adults grumble. On the other hand, it sure makes kids perk up. And somewhere 75 miles west of Denver, Colorado, Copper Mountain is turning the tables, calling for adults to take a snow day of their own. “Everyone Deserves a Snow Day,” claims the campaign.
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Toilet Talk on the Roll Poll
Topic: Posted in CONSUMERS CONTROL BRANDS | INNOVATION MATTERS
Are you picky about the way your TP rolls? Yes, that’s the heated debate of Cottonelle’s new campaign. The toilet-paper maker is asking America how it does, in fact, roll.
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Bowled Over By Budweiser and Google
Topic: Posted in CONSUMERS CONTROL BRANDS | EVERYONE IS A PUBLISHER
Loud, gimmicky, and crassly expensive, Super Bowl commercials have long epitomised old-school advertising. But there are signs that things are beginning to change.
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Coca Cola Spreads the Love
Topic: Posted in GREAT CONTENT WINS | INNOVATION MATTERS
With just a tweet and a Facebook update, Coca Cola began a global, viral push. The campaign is particularly significant because it lacks traditional media promotion.
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Mass adoption of Facebook
Topic: Posted in EVERYONE IS A PUBLISHER
Since May, visits to Facebook have increased 22%. The interesting thing to note is that the number of visits by 18-24 year old’s to the site has actually fallen. The increase is a result of more visits by 25-44 year olds, suggesting mass adoption of the social media platform. Check out the Hitwise article for the full details.
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