Posts Tagged ‘nascar’

Screenvision Capitalizes on the Most Excruciating 20 Minutes of Your Life

Topic: Posted in GREAT CONTENT WINS

Few things in life are more boring than sitting through the hackneyed advertisements that precede the dimmed lights, trailers, and eventual feature presentation of the movie theater experience. Sure, there are some yucks to be had memorizing the looped trivia about rom-coms of the recent past and pretending to be a human IMDB when your buddy returns from a bathroom and popcorn run, but for the most part, this is an excruciating slice of life. And therefore it’s a tremendous advertising opportunity for anyone up to the task of creating quality content! We’re talking about a captive audience with no remote control to fast forward and a painful aisle exit process standing in their way. They are, quite literally, waiting to be entertained. For the love of all that is good, will someone please help these people? Timbaland, NASCAR, and Paula Abdul to the rescue! Wait, what?

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9:00 am on July 30, 2010

A Sound Move for Brands

This year at MIDEM, a gathering in France for the music industry elite, a number of panels focused on branding. Execs from Converse, NASCAR, PepsiCo, and Carhartt shed some light on the current state of music-based branding efforts. Advertising and the music industry are getting in harmony, Brandweek explains.
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3:18 pm on February 8, 2010