The official Post Advertising iPad application has arrived! Our brand new app is now available at the App Store. Rated 9+ for “Infrequent/Mild Profanity or Crude Humor,” and boasting “Mature/Suggestive Themes,” it’s a slab of genuine, uninterrupted Post Ad goodness formatted specifically for your tablet. Oh, and it’s free. Of course, we’ve criticized unimaginative publishers importing their print content wholesale onto the iPad, while lavishing praise on honest-to-goodness innovation. Will our app live up to our own standards?
Posts Tagged ‘twitter’
The World’s Greatest iPad App Is Here
Topic: Posted in ADVERTISING IS DEAD | GREAT CONTENT WINS
#Unfollow: Heidi is Killing Her (already nonexistent) Credibility
Topic: Posted in ADVERTISING IS DEAD | EVERYONE IS A PUBLISHER
As the power of micro-blogging platform Twitter grows, so too does its influence on consumers. But are celebrities and power users––even Twitter itself––acting disingenuously by continuing to use their audience as fodder for mass-marketed, mass-tweeted brand messaging? At what point do our favorite celebrities with their fancy “verified accounts” lose their right to publish?
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The Voice Behind @BPGlobalPR Comes Clean, Delivers a Manifesto
Topic: Posted in CONSUMERS CONTROL BRANDS
The author behind the now-infamous @BPGlobalPR, a man calling himself “Leroy Stick,” has recently posted a powerful explanation for his brand-jacking antics. While we here at Post-Advertising are indeed some of the “marketing folk” he derides for “wondering what BP should do to save their brand from @BPGlobalPR”—see our story here—we can’t help but applaud his candid remarks about brand ownership, publicity, and owning up to mistakes. Albeit with a few reservations…
Audi’s Efficient Storytelling: Bound to Entertain, Certain to Be Shared
Topic: Posted in INNOVATION MATTERS
Lightweight, clever and infectious—we’re seeing more and more of these quick-hit post-advertising efforts as of late, wherein a brand takes a backseat to a smart and addictive concept. Exhibit A: Audi, who’ve created the Efficient Films twitter meme to celebrate films and twitter as a brisk storytelling medium. And, oh yeah, Audi’s equally efficient new clean diesel powered A3 TDI. Daryl at Brandflakes for Breakfast served up some initial insight about the effort. (more…)
#bpcares, Just Ask Their Twitter Feed
Topic: Posted in CONSUMERS CONTROL BRANDS
The Deepwater Horizon oil spill has the potential to become the worst man-made disaster in history. With some 100,000 barrels worth of oil spewing forth daily from the Gulf of Mexico wreck (including a second, smaller outpouring), the leak threatens the coasts of Louisiana, Missisippi, Alabama, Texas, and Florida, and promises unforeseen environmental impact. While there’s no shortage of blame to go around, the public relations nightmare falls squarely on the shoulders of British Petroleum. So you’d think BP would be running a pretty good publicity game to combat the negativity swirling around their name. Not so much.
Not So Gaga For Product Placement
Topic: Posted in ADVERTISING IS DEAD | GREAT CONTENT WINS
While we’ve seen some brilliantly executed, forward-thinking work this year, a few strategies remain stuck in the ol’ days of advertising. Product placement—usually seen as a very inauthentic tactic—still haunts much of today’s media. Do brands really think it accomplishes much more than ten minutes in the public spotlight? Puh-lease.
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Flipping Out Over Pancake Day
Topic: Posted in EVERYTHING IS FREE | INNOVATION MATTERS
Who doesn’t love free food? Brands like Taco Bell, 7-11, and Einstein Bros. have all created fake holidays to hawk free products. IHOP has also devoted a day to its signature dish for the past five years (National Pancake Day, February 25th), it’s partnered with Children’s Miracle Network to be more than a stunt: it’s a reason for celebration.
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Toilet Talk on the Roll Poll
Topic: Posted in CONSUMERS CONTROL BRANDS | INNOVATION MATTERS
Are you picky about the way your TP rolls? Yes, that’s the heated debate of Cottonelle’s new campaign. The toilet-paper maker is asking America how it does, in fact, roll.
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Twitter Roundup
Topic: Posted in EVERYONE IS A PUBLISHER | INNOVATION MATTERS
While many media-conscious brands have engaged Twitter in some form, others have stuck to inefficient strategies. Bad Twitter usage—either through mass spamming or one-way messaging—makes any brand look out of touch. Twitter’s real power is sown when it’s used in supporting roles or as a base to amplify consumer-brand relationships. But some are doing it right. Take super-brands like Universal and Coca Cola.
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Coca Cola Spreads the Love
Topic: Posted in GREAT CONTENT WINS | INNOVATION MATTERS
With just a tweet and a Facebook update, Coca Cola began a global, viral push. The campaign is particularly significant because it lacks traditional media promotion.
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