What do office supplies, chicken sandwiches, and body wash have in common? They’ve all jumped on the interactive ad platform, of course! Bic, being the newest member of the engaged set, now holds hands with the likes of Old Spice and Burger King after producing a knock-out video series in the latest tradition of interactive storytelling. For the groundbreaking page, they chose — drumroll, please — Tipp-Ex® Whiteout to be the star of the show! …Uh, what?
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Posts Tagged ‘youtube’
Shoot this Bear. Or Dance with this Bear. Whatever.
Topic: Posted in ADVERTISING IS DEAD | GREAT CONTENT WINS
Double Rainbow Guy Sells Out (what does it mean?)
Topic: Posted in BRAND STRATEGY | INNOVATION MATTERS
The Double Rainbow Guy, aka Paul “Hungrybear9562” Vasquez, has officially sold out to Microsoft for a commercial spotlighting their Windows Live Photo Gallery. And while it’s great that Vasquez has finally monetized on the immense popularity of his YouTube video… what does it mean?
Best Buy vs. Employee: the YouTube Scuffle Continues
Topic: Posted in CONSUMERS CONTROL BRANDS
Ah, satire in the age of instant communication. One big box brand doesn’t quite get the joke.
As good as social media’s been for Best Buy (see: @Twelpforce, a continued success), they’re fast finding out how real things can get when their internal policies don’t line up with their ostensibly progressive, tech-conscious reputation. We’re talking about an employee of theirs, who since being pressured into quitting his job over a couple measly, unbranded YouTube videos, has hit back with a new video roasting the retailer in a similarly anonymous fashion. If consumers can control brands these days, then employees can bring them to their knees.
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Philips Turns the Camera on the Audience
Topic: Posted in EVERYONE IS A PUBLISHER | GREAT CONTENT WINS
No set of eyes see things in the same light. To celebrate this idea, a Philips microsite brought on five world-class directors to help tell its story. The result is five vastly different films bridging many genres. But here’s the real plot twist: an accompanying contest turns the heat on the audience, asking them to take this concept one step further. Lights, camera, action!
Shoes of Prey’s Style for Organic Growth
Topic: Posted in CONSUMERS CONTROL BRANDS
Here’s one for the beauty book: a 16-year-old blogger helped a design-your-own shoe company, Shoes of Prey, triple its web traffic and achieve its best day yet. This came after she posted a nine-minute video to YouTube to explain the site’s value, promote shoes she designed herself, and encourage subscribers to comment. One out of the 93,581 that responded won free footwear.
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Turning the Tables on Brand Identity
Topic: Posted in CONSUMERS CONTROL BRANDS | EVERYONE IS A PUBLISHER
Last month, YouTube user Normative examined remix culture arguing that such mash-ups have become a way for different social circles to interpret work. Greater than what one person can do alone, he theorizes it’s changed the rules of interaction in a digital age.
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With Consumers in the Seat, It’s a New Ball Game
Topic: Posted in GREAT CONTENT WINS | INNOVATION MATTERS
Advertising on YouTube. It may seem like little more than traditional TV marketing for the digital age. However, innovative means of branding may surprise you. At least, if Mercedes Benz and Adidas are any indication.
Craftsman Toughens Up
Topic: Posted in GREAT CONTENT WINS
It’s tool time! Craftsman’s busted into original content with a string of gritty videos hoping they’ll go viral. And the brand’s showing its products some really tough love—we’re talking smashing windows, kicking toolboxes, and chucking drills. Things are about to get rough!
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Bowled Over By Budweiser and Google
Topic: Posted in CONSUMERS CONTROL BRANDS | EVERYONE IS A PUBLISHER
Loud, gimmicky, and crassly expensive, Super Bowl commercials have long epitomised old-school advertising. But there are signs that things are beginning to change.
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A Massive Attack on Tweatre
Topic: Posted in EVERYTHING IS FREE | GREAT CONTENT WINS
While searching for the latest music video from UK-based trip-hop vets Massive Attack, I came upon a more interactive experience than you’d typically expect. While most artists share content on outlets like YouTube and Vimeo, the “Splitting the Atom” video is based on a dedicated Tweatre (we didn’t make this up)—a Twitter-enabled, content-rich microsite that encourages viewers to share their reactions through tweets.
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