Post Advertising

Suddenly have a lot of free time on your hands? Yeah, you probably need a sec to step out of this super-heated economy we're all in. I get ya. I feel the same way. That's why I'm applying to be Seth Godin's marketing monkey for the next six months, and so can you! Here's how (hint: There is something very special for you to click on below):

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Back in August, we wrote about an interesting storytelling campaign from a life sciences B2B called Apredica. Though not sure what it does exactly or what was being marketed, we loved the campaign, Dr. Slough Invents a Drug. Now, do to the success of the storytelling campaign (duh), Dr. Slough is back for round two. Dig it:

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For decades, the jolly (read: fat) giver of gifts has delighted uncynical children on Christmas morning by dropping by to deposit some stuff and eat a cookie. Then, he received a mysterious gift: The latest handheld doohickie from Palm. And everything changed forever, starting with his name. Don't call him Santa; call him Claüs.

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They say if you're going to criticize someone, you should say one nice thing about them first. I like that P. Diddy decided to promote his new men's fragrance, I Am King, with a straight-to-YouTube production/tryout for James Bond*. There. Now on to what I really think. Hammer time:

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When talking about storytelling, we often reference film. It's a good analogy. It can be easier to make people understand authenticity - would De Niro have got that Oscar if he hadn't learned a Sicilian dialect of Italian for The Godfather? It can help people understand the importance of all the detail - would Blade Runner have had such power without the strange announcements and dialects in the background and the giant video screens?*

Some po-mo filmakers will even tip a wink to the audience and carry out a bit of co-creation, rewarding the geeks. For example, the opening scene of Roland Emmerich's Independence Day features a sleepy monitoring station with REM's "End of the World As We Know It" playing in the background.

Which brings me to Mr. Emmerich's latest diaster film, 2012. Catch the trailer after the jump, then help me figure out what the hell is going on.

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Here at PostAdvertising.com, we love brands that turn themselves into media channels. Lexus* has taken this to heart and launched LStudio, a lifestyle and entertainment broadband video channel. If you've been wondering what Lisa Kudrow has been up to recently, wonder no more.

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There is a very easy challenge levelled at Virtual Worlds and social media in general - "Why would you bother?" David Armano covered something like this in The Delicious Lesson.

And it is a very good point. Second Life has moved from cool new thing to must do to embarassing phase we went through to subject of faint ridicule in a dizzyingly short period of time. And if your experience was anything like mine, you joined up, wandered around, did a sky dive and then kind of ran out of stuff to do.

Football Superstars seeks to change that with a new virtual world based around soccer. The twist? If you're good at the game, you get to be an in-game celebrity (with better clothes, access to cooler clubs, and media requests) Read on....

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Nice interview here with the guy who designed the logo for Barack Obama's campaign. Two comments stood out for me -

"We did not foresee the scope of the variations and the personal 'ownership' that emerged, though."

And -

Q: Did you have any qualms about this symbol? Did you ever think it was too “branded” and “slick”?

A: We didn’t, though there were certainly instances where we sensed a need to be careful about its application. We never saw the candidate as being “branded,” in the sense of having an identity superficially imposed on the campaign. The identity was for the campaign, not just for the candidate. And to the degree that the campaign spoke to millions of people, it may have become a symbol for something broader — some have termed it a...

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Now, I did tell you that we'd be talking a bit more about Story Worldwide, but it isn't going to be all self-congratulatory and back-slappy. Apart from this post, and the one about Lexus that will come in a bit....

We won an award on Wednesday evening – the APA Effectiveness award for “Digital Publishing Solution of the Year” – for Oasis. Find out why:

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You'll notice a few changes to Post Advertising over the next few weeks. Story Worldwide has sponsored Post Advertising since its inception and followed a hands-off editorial strategy. We're going to change this so that as well as commenting on other work, we'll tell you a bit more about Story and what we do, feature a bit more opinion and content from members of the team at Story. Let us know what you think.

And let me give props to Jeremy, who has steered the intergalactic ship with aplomb for the last six month. Whaddaguy.

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We leave you this Wednesday before Thanksgiving with a nice example of post-advertising age-style advertising. Xbox Marketing: Bradley King wants the job. In the advertising age, he would have been able to...do nothing. In the post-advertising age, he does this:

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Just like Team USA, Nike has LeBron James. And when Lebron gets the rock anywhere inside the three point line, you can't stop him from scoring. In this newest spot from Wieden+Kennedy for Zoom, LeBron VI kicks, he drives inside the lane of our basketball-loving hearts hard and slams down the Nike love with aggression. Check it:

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