So, your client is a known consumer brand that has a NEW story to tell. That’s right, after years of working tirelessly to get out the perfect, authentic brand message, that message has now changed. It’s not because the old message wasn’t great; rather, it’s because the product has changed. In fact, it has improved, and thus the brand’s story also needs to evolve to reach a similar level of brand enlightenment. The trick is figuring out exactly how to tell this new story to the world…