GM's Inauthentic Brand Story
GM's Inauthentic Brand Story

As General Motors and its US competitors slide closer to oblivion, GM, the leader of the domestic auto-making pack, still fails to understand that survival in the post-advertising age demands that it tell an authentic story with all its words, images and actions.

Microsoft Is the Glue, Not the Cool
Microsoft Is the Glue, Not the Cool

The Seinfeld ads for Microsoft were unbearably counterproductive, and the relief at Jerry’s absence in what MS execs are calling "phase 2" has been palpable throughout the ad world. We were all so pleased to say goodbye to the Jerry & Bill Show that I fear it has caused us to be far too welcoming to the "I'm a PC" ads that have followed.

The Post-Advertising Candidate
The Post-Advertising Candidate

George Bush has anointed Barack Obama the Democratic candidate for President, predicting he would negotiate with terrorists, and no less an authority than Joe Klein has declared the (extremely) junior senator from Illinois the winner of the Democratic presidential nomination. So we can safely pause for a moment in this long-running story to wonder how the hell he pulled it off.

To arrive on Time’s May 19 cover and in Bush’s recent speech to the Knesset, Obama came from left field to redefine American politics. (Time’s headline pronounced Obama "the game-changer.") Along the way, he triumphed over obstacles that would have killed a traditional politician, including the Rev. Jeremiah Wright debacle (twice) and the "God, guns and xenophobia" debacle. Most recently, he rejected Hillary Clinton’s and John McCain’s idea for a gas tax holiday and got away with it unscathed.

IN THE POST-ADVERTISING AGE,
THE BRANDS THAT TELL THE BEST STORIES WIN.
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Jeremy Greenfield
Jeremy Greenfield
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