Editorial Director
New York City
3
There was much hand-wringing when Mark Zuckerberg took the stage at the f8 conference to unveil new changes to Facebook. I don’t want my profile to change! I don’t want to share so much personal information! And, for brands in …
BREAKING NEWS: Storytelling is the most engaging way for a brand to interact with consumers. OK, that’s hardly a new point of view, although you’d be excused for thinking so as it’s recently gained new cache through the wise words …
Whether you think of it as over-the-hill swill, or the perfect late-night rendezvous for a half-can of ginger ale, pretty much everyone would agree that Canadian Club’s shot of cultural relevance heard its last call years ago. Luckily, the brand …
