Deputy Managing Director
@jim_boulton
London
32
Through our work with LifeScan, I discovered Microsoft HealthVault, an online platform that allows you to store and manage all your health information in a single place. HealthVault is unapologetically commercial, working with doctors, pharmacies, insurance providers and medical devices manufacturers …
I recently sent off for a DNA testing kit so I could trace my ancestory. A week or so later an impressive box arrived containing two decidedly unimpressive cotton buds.
A rabble-rouser once said that in the modern world human well-being is largely defined by the consumption of goods. Another bunch further suggested that this causes an abstraction from reality, where the passive individual consumes a world fabricated by others, rather than …
On Sunday, The Observer re-published an article from the New York Times entitled the “International Paradox”. The paradox in question being that online communities first build a global audience and then think of a way to monetarise that audience, which strikes me as …
My mother-in-law to be has a saying, “somebody’s always watching.” She means it in a good way because she’s a good person. She means that any good act you do will be recognised by somebody, somewhere. This notion fills me with foreboding, …
A couple of years ago I was sitting on a train with my laptop and without a paperback so I thought I’d take advantage of the power socket and wireless connection provided. A friend had told me about moo.com so I decided to …
A colleague of mine, Nick, fell off his bike on a busy road the other day. Naturally, I asked him how he was and what happened. He referred me to his blog. As we were stood next to each other …
The Daily Telegraph website eagerly jumped on the latest bandwagon and published live Twitter feeds directly onto it’s Budget 2009 page. The idea no doubt was to get incisive socio-economic input from the man on the street. What they actually got was adolescent drivel …
Facebook, Linkedin, Twitter, FriendFeed and the other mega-social media channels have broken 50 years of viewing habits but have not changed the fundamental reason why people “tune-in”. Although the computer was designed as a time-saving device, it has become a time-wasting device, just like TV has always …
Transmedia storytelling is one of those monikers that runs the risk of being added to a Bullshit Bingo card some time very soon. On the other hand it could just be the saviour of brand communications. Google it and you’ll …
