Assistant Editor
Katie spends a lot of time on Facebook and Twitter for various brands. She is a social media enthusiast and writer. She also has friends in real life.
@kedmondson2
New York City
9
As a community manager, I spend a lot of my time on social networking sites. And, while I tweet and post away, I often dream of a perfect tool—a unifying platform that will make my life easier and more efficient. …
The most successful brands on Facebook Pages aren’t the ones you’d think. If I told you that Coca-Cola’s Facebook Page has an engagement rate of less than one percent, would you believe me? Well, it’s true. After calculating the ratio …
Breaking news: Young people care about their reputation and appearance! Well, maybe that’s not such a hot scoop, but when you add the words online and social media, the ears of brand managers everywhere start to perk up. According to …
As frictionless sharing becomes the norm for applications like Spotify and Huffington Post, it feels like we’re at the cusp of an era of increasingly intense oversharing. Facebook’s new sharing mechanism has already contributed to a distinct decrease in manual …
You know Grandma Mildred’s annual holiday proclamation “Everyone is using them dang cellular telephones!”? You can say that again, Grams. And while she may still be resisting the constant influx of newfangled tech and software, almost everyone else has embraced …
Mysterious expression. Well-coiffed hair. Piercing, Photoshop-blue eyes. Just who is this “gifted man,” and do we even want his gifts? The poster for this new CBS series may be thought-provoking, but it doesn’t tell us anything about the show. Instead …
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
