CEO & Chief Editorial Officer
New York City
25
[See 9/2/11 Update at bottom of post] A strange encounter with a somewhat hostile innkeeper in the wilds of Nova Scotia has focused me on the escalating war that more and more businesses are waging against their customers’ free speech …
The media business has been in chaos for a decade, and there’s more coming. The next big media revolution will be an escalating and increasingly bitter competition between the content creators–especially newspaper and magazine publishers–and their former friends, the traditional …
The latest news from the upper-echelons of marketing and advertising is that storytelling is the path to advertising’s future. There’s still a lot of what can be called “TV thinking” hanging on stubbornly, but no one any longer denies the …
[NOTE: This post by Story's Kirk Cheyfitz first appeared on the Media page of Huffington Post.] There’s been much crowing by traditional publishers about how the iPad will save books and magazines. But the content we’ve seen so far won’t …
We at Story recently released another ebook, and you can download it for free! It’s a social media “how to” guide to real-time publishing and online conversations for brand marketers. A quick blurb:
HP’s social media strategist, Tony “Frosty” Welch, aka @frostola on Twitter, has been getting mostly high marks for his handling of a YouTube video that dramatizes how HP’s facial recognition software tracks white faces a whole lot better than black faces. We’re not …
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
