How to Brand for Spotify, MOG and More

This post originally appeared in our November issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Free music streaming services are here to stay. So when will brands really come out and play? …

How Not to Be Creepy When It Comes to Personalized Web Banners

Reason #348 why Zappos is awesome: honesty in advertising! Lately, I’ve seen more members of my social circle raise their eyebrows over hyper-targeted web ads — the kind that give real-estate to a product or product category you may have …

How Burberry Took Beijing

In the past year, plaid-clad British fashion house Burberry has produced a collection of music and video content that’s helped solidify its quintessentially British identity while also strengthening its global reach. These efforts recently culminated in a hugely successful event this past week …

Google Rewards Real Storytellers

This post originally appeared in our March issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Google has finally rewarded those steadfast providers of valuable, high-quality content over purveyors of drek. In …

Facebook Sponsored Stories Turn Your Life into a Commodity

This post originally appeared in our February  issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Facebook’s Stories project has, for all intents and purposes, fulfilled its end goal. Now a fully-fledged, …

The Power of Brand Storytelling

When we were kids, stories were our lives. We’d incessantly ask our parents to read us storybook after storybook, even though we could literally recite the stories word for word. My favorite was “Where the Wild Things Are.” Stories are …

The Future of Recorded Music

Here’s a novel concept: instead of unsuccessfully pursuing and prosecuting bootleggers, reward those who actually cough up money for your recordings with something extra. Winnetka, California-born hip-hop experimentalist Steven Ellison, better known as Flying Lotus, has done just that, giving …