Post Advertising

A link back to this blog got me thinking. Really Practical Marketing picked up our definition of Authority to Publish as "Expertise plus credibility". Which it is, but perhaps there's another element as well - commitment. Developing your authority will take time and effort. But once it is developed, you have a powerful property. A property that may have value beyond the effort it took to build in the first place.

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Our friends at Boost Mobile, having already produced some memorable ads, may have given us an apt symbol of the American recession: George Washington reimagined as a middle-aged schlub—unshaven, sorta overweight, and perhaps dreaming of hip-hop stardom. He tells us that a low-cost phone plan has made his declining currency feel valuable again. I think a foreclosure sign in front of GW's house would've catapulted these ads into the realm of high art, but perhaps I'm asking too much. Seriously, though, they're funny and well-made spots. Check them out:

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Don't take our word for it. We've only been saying it for about...EVER. Click here for a transcript of a New York Times Magazine panel on the state of the ad industry. Attendees were digital ad heavyweights Benjamin Palmer (CEO of The Barbarian Group), Lars Bastholm (chief creative officer at AKQA) and Robert Rasmussen (executive CD on the Nike account at R/GA). For our take, hit the jump.

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Media companies have it easy when it comes to advertising in the post-advertising age. They already have packaged stories and are able to use them well in service of their brands. Eidos Interactive's Tomb Raider series is a property with a highly developed story, including two cinematic, live action releases starring Angelina Jolie.

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With the economy tanking, there is no better place to put your money than gold. Even though I am not a financial advisor and I have no investments of my own and my grand plan to corner the cauliflower futures market failed miserably, trust me. Still, even in times like these, gold buyers and sellers still have to post-advertise like the rest of us. Chiggity check it:

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Levi's has been a very strong post-advertiser in the past six months, but most of its campaigns targeted the male jeans wearer. Now Levi's has trained its post-advertising sites on the fairer sex in an interesting content partnership with Glam Media.

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Last week, a girl had the audacity to criticize careers in advertising. She told me that, as someone deeply motivated by education and social justice, I should use my passion and talents to do something better with my life than "teach people to buy more things." Now, I could take the high road and write off her comments as ignorant, mock her with my marketing buddies. But I have a feeling there are a few other misinformed souls out there who could stand to be enlightened. Plus, I need to put this girl in her place.

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If you have any doubt about what I wrote earlier in the week regarding iPhone in-game advertising, take a look at this:

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Lord Smythe has been brutally murdered. An unflappable British detective with constable in tow is on the scene and on the verge of solving the mystery with his keen observations. But, like many mysteries, things aren't always just as they seem. Pay careful, close attention:

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In a way, people with diabetes have always been a large, pre-internet age social network. They form a large interest group linked together by their dependence on medical supplies. The endocrinology clinic is this network's internet and the shared struggle is its story.

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When you could ski Colorado, Lake Tahoe, the Swiss Alps or British Columbia, why would you ski Utah? Aside from the dry counties (surprise! No apré ski tonight!), lack of fun nightlife and profusion of completely symmetrical, robot-like people, there is only one reason: the snow. The flakes. Don't feel like you know the flakes? Come then and learn: Flakes are people, too.

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