Post Advertising

If you haven't yet seen Droga 5's bike stunt for MTV/Activision's Guitar Hero World Tour, you probably don't have an Internet connection. You are probably looking at this website on a laptop made of twigs and leaves, which makes me wonder what PostAdvertising.com is doing in your peyote-induced spirit quest. Either way, the 'Bike' Hero stunt has been challenged and pwnt:

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If you now hate Toyota (due to a phenomenon known as "Saved by Zero") but love movies where creepy little kids who seem to know something but are unable to articulate it dominate the action, then you'll love this wicked "Saved by Zero"/The Ring mashup/brandjacking. Roll tape:

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You knew it was bound to happen sometime this week: The shitty Motrin ad targeted at moms by Taxi, New York was brandjacked righteously. Roll tape:

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By now you all know that The New York Times got brandjacked in a major way yesterday. Even the paper of record reported on it. At least staff reporters and ex-editors seemed to take it well. And so far, the printer of all the news that fits hasn't reacted badly. Kudos all around. But there is an untold story here: the brandjacking of the fake advertisers. Read on:

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The campaign has gotten so freaky, there isn't enough room at this blog to contain all the weirdness. That being said, there's this to consider:

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Sick of Apple and Microsoft duking it out for your love? I think CBC's The Accident Factory and a consortium of Canadian creatives were, too. Most surprising thing to me about what has got to be the most righteous brandjacking of the year is that it's not a get-famous scheme by an ad agency that wants some of that fat CP+B/MS stack. Roll tape:

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A McDonald's tramp stamp? A Popeye's potbelly? Boy, this sounds like some good ol' fashion redneck fun.

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Big bad Heineken strolled into the Austin City Limits saloon and forced beer homogeny on the hipster music fest via sponsorship. Unfortunately for the European beer giant, it didn't factor in hipsters' proclivity to fight the man and Shiner beer's ability to arm those bearded revolutionaries.

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What can brands do in the post-advertising age to prevent the kids from taking their haloed images and associating them with such popular concepts as child molestation, corporate waste and pooping in one's pants? Truthfully? Absolutely nothing. It's how brands react to it that counts.

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What if I told you that last month a 25-foot missile with the Viagra logo (and tag: "Viva Viagra") emblazoned on it was driven through the Queens Midtown Tunnel and through midtown Manhattan? A sexy, sexy terrorist plot to drive the men of the city wild with passion by Viagra-bombing the water supply? A marketing stunt by Pfizer? Neither. Just a CRJ. Oh, and a wicked-awesome brandjacking.

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The kids are alright. They aren't just sitting around pwning newbs in WoW and watching Tila Tequila make out with actual ex-strippers on the MTVs. They know how to use the Interwebs, the YouTubes and the Facebooks and they use 'em to make cool shit. And sometimes it's relevant to my post-advertising interests (Lol!): 

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Once upon a time in a magical land called Europe there was a little pink rabbit known as the Duracell Bunny. Powered by Duracell, he hopped and hopped about, outlasting all the other battery-powered bunnies. Sadly, this little bunny never made it to North America, because one day, a parody—the big, bad Energizer Bunny—brandjacked the hell out of him.

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