Advertising on YouTube. It may seem like little more than traditional TV marketing for the digital age. However, innovative means of branding may surprise you. At least, if Mercedes Benz and Adidas are any indication.

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Let’s face facts: Young folks don't need any encouragement to act out, get reckless—in a nutshell, be stupid. And that’s just the Diesel message. Oh, kids these days.

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Is it just me or are anti binge-drinking lobbyists desperate to rock the UK marketing industry in 2010? Forget the nanny state. This is all-out war.

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It’s tool time! Craftsman’s busted into original content with a string of gritty videos hoping they’ll go viral. And the brand’s showing its products some really tough love—we’re talking smashing windows, kicking toolboxes, and chucking drills. Things are about to get rough!

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"The message is clear,” concludes an article about Audi on Global Watchtower. “Language services are a critical part of any company's growth strategy. And when times are bad, the companies that have laid the linguistic foundation are the ones that benefit from the international diversification that enables them to survive—or in Audi's case, to drive—through some of the toughest economic storms."

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While searching for the latest music video from UK-based trip-hop vets Massive Attack, I came upon a more interactive experience than you’d typically expect. While most artists share content on outlets like YouTube and Vimeo, the “Splitting the Atom” video is based on a dedicated Tweatre (we didn’t make this up)—a Twitter-enabled, content-rich microsite that encourages viewers to share their reactions through tweets.

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With just a tweet and a Facebook update, Coca Cola began a global, viral push. The campaign is particularly significant because it lacks traditional media promotion.

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This year at MIDEM, a gathering in France for the music industry elite, a number of panels focused on branding. Execs from Converse, NASCAR, PepsiCo, and Carhartt shed some light on the current state of music-based branding efforts. Advertising and the music industry are getting in harmony, Brandweek explains.

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Hey nerds: wanna go to Yale next year? Consider yourself warned.

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We’re already a few weeks into the new year. So what does the upcoming decade hold for the ad world? Pepsi’s betting on social media (and cause-based marketing). In fact, last December the company announced it would abandon Super Bowl advertising for a $20 million social media campaign.

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Back in the beginning of 2009, Volkswagen included an addition to the circulation of The Guardian on the theme of luxury. It started out quite delicate, describing luxury as a concept that comes from a combination of craftsmanship and desire. From my daily work as a creative director at Story Worldwide, I found this description suitable. However, when this was later applied to the VW brand, the editors must have meant "luxury for the masses," as the featured cars were all production line models and not, strictly speaking, top-of-the-pyramid vehicles. The mix of luxury and VW could--and should--be challenged, but it does point in a direction picked up by marketers and editors around the globe, the notion of luxury for the masses.

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How do you make people remember a 60-year-old chocolate bar? Reinvent it for a new decade. That’s what Nestlé’s doing for its Crunch bar. It got a makeover recently (crunchier rice, creamier chocolate) and received a very 2010-worthy new media treatment. Viral video! Celebrities! Extreme stunts! Facebook!

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