Post Advertising

I'm not sure if this is supposed to be some sick, Brazil-inspired joke, but the "thought leaders" at Ad Labs raided the Half Bakery to come up with ten "half-baked" advertising ideas that they hope to see in the future. Ad Labs calls them "brilliant"; I call them scary, and not good scary. Let's hope we don't see them anytime soon, for everyone's sake. Read on for a deep trip into a possible ad nightmare.

The ten ideas (and my responses):

1 COMMENTS

In this time of economic hardship, it's nice to know that not just investment banks are getting a handout. Well, in a way.

1 COMMENTS

No pun intended (does anyone really do that?). What I meant to say was that Mates really misses the post-advertising mark. Pleasureland is an interesting concept with potential, and UK agency WARL builds an interesting (read: interesting Flash) TV spot to promote it. But when you get there, pleasure is nowhere to be found; it's a misnomer, false advertising. Let's watch:

0 COMMENTS

This was almost a candidate for "Is It an Ad?" But alas, the pitch for RoyalMail.com is much more direct than I thought it would be in this video that is pretty certain to go viral. Not because it's a dancing animal (though that always helps) but because of the unnaturalness of the movements of the CGI cat. It's so strange. Watch:

0 COMMENTS

Imagine: The United Steaks of America, sponsored by the meat ("It's what's for dinner") industry. Some guy's zany get-famous scheme or a legitimate way to get us out of our current economic crisis? I don't know who has the juice to spend $750 billion to rename our country...China States of America? Roll tape:

0 COMMENTS

At PostAdvertising.com, we often rail against companies and advertisers who merely seek to bombard consumers with messages in any way they can: on airline tickets or in your car, for instance. In other countries, the Brazil-like future that we fear isn't too far away (watch the trailer after the jump). Check out these pictures of advertising on street signs.

0 COMMENTS

It's Friday, kids, and time to get the weekend kickin'. Let's start with some hot snail-on-snail action:

2 COMMENTS

Over at Intergalactic Post Advertising HQ, we're always thinking about how old school advertising agencies and BMs (that's brand marketers for you newbs) come up with their ideas. The new Microsoft/Bill Gates/Jerry Seinfeld spots (see here and here) were so confusing, we just couldn't resist recreating what must have gone on in that creative meeting. What did we come up with? The ol' celebrity + metaphor wheel:

0 COMMENTS

What keeps BMs (brand marketers) up at night? Maybe it's mosquitos or constipation, though I doubt it's the latter because everyone knows that a good BM is the result of eating lots of fiber. And I doubt it's the former, because, rather than sweet blood, most BMs' veins pump, you guessed it, Coca-Cola. What keeps them up at night is the thought that nobody is watching their super-slick, multi-million dollar TV ad campaigns.

0 COMMENTS

Milky Way's in-store promotion pictured here is pretty innovative. It displays the property the Mars marketers always stress about Milky Way (its caramel's elasticity) while also making good use of a previously unused marketing space: the checkout conveyor belt. Now, the checkout conveyor belt isn't exactly hallowed editorial space that shouldn't be sullied by advertising, so why does this blatant assault on my eyeballs offend me?

1 COMMENTS

Ultra super-duper creative agency Droga 5 has exported its 10x creative juices to Australia in the form of a Sydney office. Unfortunately, because toilets flush backward down there or something, the flow of juices must have been interrupted. Let's face it: Some Austin Powers bits just shouldn't be blown out into commercials.

0 COMMENTS

Says a press release: 30 second ad breaks during programmes such as the Biggest Loser, So You Think You Can Dance, Big Brother, Border Security and the 6pm News are causing massive carbon consequences according to TrinityP3 [an Australian consultancy]. How massive? 57 metric tons of CO2 are released into the atmosphere by Australians every hour because of TV advertising.

0 COMMENTS