Post Advertising

Back in August, we wrote about an interesting storytelling campaign from a life sciences B2B called Apredica. Though not sure what it does exactly or what was being marketed, we loved the campaign, Dr. Slough Invents a Drug. Now, do to the success of the storytelling campaign (duh), Dr. Slough is back for round two. Dig it:

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For decades, the jolly (read: fat) giver of gifts has delighted uncynical children on Christmas morning by dropping by to deposit some stuff and eat a cookie. Then, he received a mysterious gift: The latest handheld doohickie from Palm. And everything changed forever, starting with his name. Don't call him Santa; call him Claüs.

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When talking about storytelling, we often reference film. It's a good analogy. It can be easier to make people understand authenticity - would De Niro have got that Oscar if he hadn't learned a Sicilian dialect of Italian for The Godfather? It can help people understand the importance of all the detail - would Blade Runner have had such power without the strange announcements and dialects in the background and the giant video screens?*

Some po-mo filmakers will even tip a wink to the audience and carry out a bit of co-creation, rewarding the geeks. For example, the opening scene of Roland Emmerich's Independence Day features a sleepy monitoring station with REM's "End of the World As We Know It" playing in the background.

Which brings me to Mr. Emmerich's latest diaster film, 2012. Catch the trailer after the jump, then help me figure out what the hell is going on.

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There is a very easy challenge levelled at Virtual Worlds and social media in general - "Why would you bother?" David Armano covered something like this in The Delicious Lesson.

And it is a very good point. Second Life has moved from cool new thing to must do to embarassing phase we went through to subject of faint ridicule in a dizzyingly short period of time. And if your experience was anything like mine, you joined up, wandered around, did a sky dive and then kind of ran out of stuff to do.

Football Superstars seeks to change that with a new virtual world based around soccer. The twist? If you're good at the game, you get to be an in-game celebrity (with better clothes, access to cooler clubs, and media requests) Read on....

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Now, I did tell you that we'd be talking a bit more about Story Worldwide, but it isn't going to be all self-congratulatory and back-slappy. Apart from this post, and the one about Lexus that will come in a bit....

We won an award on Wednesday evening – the APA Effectiveness award for “Digital Publishing Solution of the Year” – for Oasis. Find out why:

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In this time of financial turmoil and tight credit, it might be easy to vilify credit card companies, especially one that caters to the landed classes. But I actually think that credit card companies have a very compelling story to tell: They help us strive. And AmEx has been better than most at telling that story. Take this new ad by Ogilvy for the company:

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Any Ivy League college kid who's anybody has apparently heard of GoCrossCampus, a social network/MMORPG* that's seeping slowly into the mainstream. Essentially it's a huge game of Risk that takes place in real time (each turn is a day), encourages you to sign up your friends, and involves real-life locations as territories. The marketing model is to seek sponsor companies, who get to "present" tournaments and sections of the site, etc., and piggyback onto the positive buzz.

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I believe that Bruce Lee could have performed circumcisions with his nunchucks. Seriously. He's that good. Roll tape:

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This viral, made for Chinese eyes only, shows you why you should never, ever, ever mess with Bruce Lee. Fine, the guy's dead now, making him a fairly easy mark for even the most wimpy alive people. Still, if this video teaches you anything, it's that the guy knew his way around the nunchakus, a deadly martial arts weapon to some, an unconventional ping-pong paddle to others. Roll tape:

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It's not enough to run a traditional advertising campaign these days, like posting a few billboards or running a series of TV spots or building a cannon that shoots hot dogs into the stands at Phillies games. No, you can't just do those mundane things anymore. You have to tell a story, too. Roll tape:

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Not every company has a narrative that it can trace back to its founder, a very young man full of ideas, gaining an insight over a hurried lunch during a busy day. Asics does. Let's watch then discuss: 

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Rasmussen College has a story to tell you, and it's about you. That's right, you; did you know that there are exciting careers just waiting for you out there? Growing industries such as business management, paralegal services and network administration are looking for people just like you. The dream of a new career can be yours in under 12 months. Want to learn more?

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