*FEELING FREAKY?
Suddenly have a lot of free time on your hands? Yeah, you probably need a sec to step out of this super-heated economy we're all in. I get ya. I feel the same way. That's why I'm applying to be Seth Godin's marketing monkey for the next six months, and so can you! Here's how (hint: There is something very special for you to click on below):
Here I'm dealing with a parody ad that makes me feel ignorant on so many levels: I don't know who French soccer star Franck Ribery is, I don't know the intro to the '70s Pink Panther Show (check it: the Pink Panther has a theme song that's not super-famous and is very, very dated), and I was unaware that ridiculously-colored shoes are acceptable in the European soccer world.
As a digital ad agency, Etre likes to help its clients get interactive. So, as a marketing initiative, it wants to help everyone everywhere get more interactive—not just its clients. In that vein, I present to you Etre Touchy gloves. Gloved love for the digital age:
Ewww! But also: Ahhh. Why? Because what you are about to see, what is about to completely gross you out, is also a great content marketing play by directors Sibling Rivalry. SFW? I'm not even sure if it's SF Anything:
Teenage and twenty-something boys spend their days in cramped rec rooms playing video games. That's the culture that we, teenage and twenty-something girls, must deal with when they come out of their caves and into the real world.
Soon, coming to a mall near you (if you live in Baltimore, Chicago, Detroit, Los Angeles, Philadelphia or San Francisco), a Sierra Mist Re-Gift Rap Battle. Essentially: A travelling mall show, rap battles. After that, it gets confusing. Hold on:
What was 42 Below thinking when they signed off on this spot by The Glue Society? Were they high?
In the post-advertising age, the only messages anyone will see and hear are the ones they choose to see and hear. And, as it turns out, moms—a very important consumer audience—have chosen to see and hear messages about christmas gifts, sales and deals via tweets and blogs rather than FSIs. Let the post-advertising age revolution continue:
Beastiality? No, not nearly that exciting. In this spot, the Richmond SPCA likens choosing the right pet to choosing the right mate. And, like Match.com, the SPCA apparently has a compatibility survey that helps. Likes to eat cheap food? Check. Likes to worship owner? Check. Likes to not poop on everything? Check. Isn't love grand? Watch:
When I first heard about Bondage For Freedom I got quite excited thinking of everything I'd get to look up filed under "Not Safe For Work". Turns out, this is about charity. Oh well.
Hallelujah, hallelujah, praise the post-advertising age! Earlier this week, we wrote an article about Dunkin' Donuts's latest campaign wherein the coffee chain claimed to have beaten Starbucks in a taste test without providing any evidence. Naturally, we slammed DD and then moved on. But then something incredible, something wonderful happened.
Deutschland, Deutschland: ich liebe dich. Your Züge are punctual. Your Bier is perfect. And your advertising firms are very…post-advertise-y.
