Carlsberg Beer Rescues Eager Scandinavian Singles
Many men are clueless when it comes to women. Luckily, beer exists! As if its product's inhibition-loosening effects weren't doing enough for all the randy dudes out there, Carlsberg is going even further to alleviate the awkwardness of dating. The brand is engaging young male partygoers on the prowl. You can lead a man to beer, and you can definitely make him drink, but can you teach him any new tricks?
Orbit and DumbDumb.com Usher in New Model for Viral Marketing
Orbit has made fresh breath even fresher by prioritizing hilarious content above of the same tired corporate messaging. The company has unwrapped a series of videos on DumbDumb.com, a new website for viral commercials from the likes of funny guys Jason Bateman and Will Arnett. While brands creating quality content like this is nothing new, the story behind Orbit and DumbDumb gives us a bit more to chew on...
Absolut Makes Great Content—Then Makes It Scarce
Want the Absolut experience? Sit back, relax, and enjoy the show. For a film called I’m Here, directed by indie auteur Spike Jonze (Where the Wild Things Are, Adaptation), Absolut tried to give its audience a theatre-like feel with a free online movie you can enjoy in the company of friends (although you do have to provide the popcorn). The idea was to enhance the (typically) static web video and leave viewers with a better taste in their mouths. And the audience, naturally, drank it up.
Flipping Out Over Pancake Day
Who doesn’t love free food? Brands like Taco Bell, 7-11, and Einstein Bros. have all created fake holidays to hawk free products. IHOP has also devoted a day to its signature dish for the past five years (National Pancake Day, February 25th), it’s partnered with Children’s Miracle Network to be more than a stunt: it’s a reason for celebration.
It’s Not Gold; It’s Golden Grahams
Unemployed? Stomach grumblin’? Golden Grahams is on it. It’s rolling out a tasty stimulus for jobseekers online at Golden Grants. It asks the unemployed to describe their craziest job-search stories (in 123 characters or less). The funniest tales are produced for everyone’s amusement. Storytellers can score 12 boxes of Golden Grahams—you know, so you can be all sugared up for your next job interview. (It won’t show in the drug test.)
A Massive Attack on Tweatre
While searching for the latest music video from UK-based trip-hop vets Massive Attack, I came upon a more interactive experience than you’d typically expect. While most artists share content on outlets like YouTube and Vimeo, the “Splitting the Atom” video is based on a dedicated Tweatre (we didn’t make this up)—a Twitter-enabled, content-rich microsite that encourages viewers to share their reactions through tweets.
The Ivy League Song and Dance
Hey nerds: wanna go to Yale next year? Consider yourself warned. http://www.youtube.com/watch?v=tGn3-RW8Ajk&feature=player_embedded As you can see by the promo video, in the minds of admissions offices, it’s Ivy League Musical, 2010.
Crunch Gets Extreme
How do you make people remember a 60-year-old chocolate bar? Reinvent it for a new decade. That’s what Nestlé’s doing for its Crunch bar. It got a makeover recently (crunchier rice, creamier chocolate) and received a very 2010-worthy new media treatment. Viral video! Celebrities! Extreme stunts! Facebook!
