The Best Reason to go to Work Today: Storyfinding for a New Non-Profit that Helps Children Affected by War
By Jacqueline Lieberman, Story's CSO
Today I conducted a Discovery Workshop for Children in Conflict - an organization whose mission is to protect, educate and stand up for children caught up in conflicts around the world. Yep. I wish we could do work like this everyday.
They are the sister organization to War Child based in the UK. With over half of the world’s refugees being children, the need for humanitarian aid is increasing at an alarming rate. The main reason for Children in Conflict to create a U.S. presence is the belief that any support from the U.S. will make a real impact.
Story Worldwide has been a champion of Children in Conflict from day one of their existence (even sharing our office space :) So when Elisabeth Little, CIC’s Executive Director, asked for help with their brand story, we jumped at the chance.
The version of our Workshop started with our journalistic approach of asking pointed questions to get to the “why” behind Children in Conflict. Their “why” might seem obvious - to help children in need - but it was so much more than that. As we dug deeper, I realized their mission picks up where War Child UK leaves off in the field - in the aftermath where children in camps are left grappling with what they’ve just witnessed. Things they can’t unsee. That’s where the Children in Conflict brand story begins.
Our Storyfinding method investigated CIC’s brand values, archetype and differentiators - all in service to uncover what makes them special. Long after the physical wounds heal, “normalcy” can only be achieved once the mental trauma is treated. We found that Children in Conflict focuses their efforts on piecing together the psyche of children. This type of focus ensures the best chance at raising healthy global citizens of the future. This focus changes the course of children’s lives. That’s the heart of their story, and we were proud to have uncovered it. Their Story Platform is about going beyond what is expected, beyond what is necessary and beyond the moment of need.
Stay tuned - we’re eager to see their story unfold as they increase awareness in the U.S. this coming year and for a long time to come.
Here's a word from our client :)
"As a new nonprofit in the US we had lots of questions about our identity; what are we trying to say? How should we say it? What is our personality? We wanted to discover the answers to these questions before creating any messaging to share with new audiences. I thought it might be a tough process but the team at Story made it so simple and knew exactly how to dive in and draw out what they needed. When Jacqueline revealed their findings to us after just one workshop we were blown away. They truly listened us; they understood exactly what we were trying to say and created a useable tool kit to help us communicate it in the right way. We’re so excited for the next stage."
- Elisabeth Little, Executive Director CIC
If you want to get involved, spread awareness or just donate, they’d be eternally grateful: