Finally, a Way to Prove the Effectiveness of a Brand Story
Until now storytelling has been seen as an art form - StoryScore finally adds the quantitative rigor our industry has been looking for.
What is StoryScore: It’s our unique testing method that accurately predicts the power of your brand story.
Why is it different: Unlike testing rational metrics, it quantifies something more valuable – System 1 thinking – the instinctive gut reactions that drive 95% of decision-making, especially making purchase decisions. It compares the new story we’ve uncovered to competitor messaging, predicts how customers will react to them in-market, and singles out the most potent ones.
Why this is important: Knowing your story’s impact well in advance ensures ruthlessly efficient spending on creative, marketing, and media.
How it works:
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John Bishop, VP System1 Research:
“Story Worldwide uncovers emotional stories early on in the creative process and starts with a much larger canvas than we've seen. Leveraging System1 Research to create StoryScore, gives their clients the quantitative rigor and confidence to go to market.”
Get in touch for more information, anytime:
- CEO: Simon.Kelly@storyworldwide.com
- CSO: J.Lieberman@storyworldwide.com
- CMO: Nicole.Ogoff@storyworldwide.com
