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POST ADVERTISING. LIVE REPORT from THE FUTURE OF MARKETING
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Innovation Matters
3 BRANDS WINNING THE REAL-TIME MEDIA GAME
Great advertising today isn't just about publishing messages to an audience at the leisure of a brand, using emotional and rational cues to build engagement. Great advertising is about a brand identifying with its audience in the moment, living that moment with them (through their content). To seize these opportunities properly, structures must be put in place that can operate at a moment's notice, and that means a brand has to fully understand its own story in order to properly react.
THE FULL STORY
The World of Post-Advertising
CONTENT #1 PRIORITY FOR MARKETERS
Digital marketers have quickly seized on the importance of content marketing, according to the "Quarterly Intelligence Briefing: Digital Trends for 2013" report from Econsultancy and Adobe. So what does that mean for social media engagement, mobile optimization and video marketing?
See the Results
The World of Post-Advertising
RETAIL SHOPPING'S BLURRY LINES
The way we shop is changing at lightning speed, and our retail shopping experiences are continually being enhanced by digital solutions, namely on the mobile smartphones we carry. So when will e-commerce simply be called commerce, and who will win the race to the "last three feet?" of retail?
Learn Why
The World of Post-Advertising
GE SCORES BIG WITH PINTEREST MEME
Piggybacking on the success of the Ryan Gosling "Hey girl" meme, GE has put its own spin on it, creating its own "Hey Girl" Pinterest board featuring none other than the sexy Thomas Edison. The board, which has amassed more than 10,000 followers, proves that brands should be thinking more like bloggers.
Read On
From The Blog
4 MUST-WATCH TED TALKS FOR BRAND STORYTELLERS
TED talks are a gold mine of knowledge. A number of these short talks (anywhere from two to 20 minutes long) revolve around the art of storytelling. While they don't necessarily address brand storytelling, they do offer insights that a brand can apply to its efforts to engage audiences through its brand story. We've gathered a few you may find useful. Enjoy!
Watch Them
The World of Post-Advertising
BRANDS IGNORE 97% OF TWEETS
Many brands use Twitter as a CRM tool and actively employ social listening solutions to monitor brand mentions on the Internet. But a surprising number of brands that don't use Twitter for CRM aren't listening at all. Will the ignorance ultimately lead to a social media disaster?
Learn Why
The World of Post-Advertising
HOW BRANDS CAN USE THE NEW VINE APP
Vine is an ultra-new smartphone app owned by Twitter. The short (six-second) limit is forcing brands to be creative when employing the app in their content marketing strategies. David Meerman Scott has a few ideas about how brands can utilize Vine.
See How
The World of Post-Advertising
GETTING CONTENT MARKETING BUY-IN
You probably already know the value of content marketing, but do your CMOs, CFOs and CEO get it? In fact, content marketing commands only 12 percent of marketing budgets, while traditional advertising commands the most. So how do you convince the brass that content marketing will bring success?
Get the Story
Resources
E-BOOK: AUDIENCE MANAGEMENT
Success in today's fragmented digital landscape follows from a relatively simple base concept: Publish content that people actually want, then manage your interactions with your audiences with a commitment over the long haul. Here are some specific steps that will get you there.
Download the Free E-book
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