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Consumers Control Brands |
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| The year 2012 is officially upon us, and a fresh wave of social—apps, sites and platforms—is poised to alter everything. These disparate new social offerings, varied in reach, target and purpose, are worth analyzing. Which are the ones to watch? What key trends can be gleaned? Where might brands fit into this? We've got the answers. |
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| Our View |
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| PUBLISHERS: IT'S "DO OR DIE" TIME |
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| Publishers have reached a crucial crossroads: Adapt and get with the times posthaste, or risk quick extinction—seriously. "Do or Die," a new interactive iPad marketing app that leads by example, includes an interview with Story's Kirk Cheyfitz. |
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| From the Blog |
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| IS 2012 THE YEAR OF MOBILE? |
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| Is 2012 destined to be the year that mobile finally takes over? Post Advertising highlights three key apps that may very well push the mobile medium over the tipping point. |
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| The World of Post-Advertising |
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| 5 ESSENTIAL CONTENT TIPS |
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| Ensure successful content marketing by checking it against these five wise pointers from Langley Center for New Media guest blogger Chris Baggott. |
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| "Bats!" iPad Book-App Takes Flight |
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| Ever wanted to echolocate? A fully immersive children's book experience for the iPad, Bats! Furry Fliers of the Night, developed by Story, is the first nonfiction book-app to employ 3-D software. |
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| SPECIAL DISCOUNT |
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| We're 10 weeks away from the first-ever Post Advertising Summit, to be held in New York City! Mention "NWSLTR" for $100 off the registration price. |
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| Haven't subscribed yet? Register here. |
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| Visit Story's website. |
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| Want more Post-Advertising news? Visit our blog at PostAdvertising.com. |
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Story Worldwide
360 Lexington Avenue
19th Floor
New York, NY 10017 |
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| © 2012 Story Worldwide LLC |
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