Innovation Matters Paid Media in a Post-Advertising World Paid media gets a bad rap, even here at Post-Advertising. It's the catalyst for obnoxious and interruptive advertising—pre-roll ads, billboards, banner ads—the kind of advertising we love to point out and lambaste. But are too many marketers getting the wrong idea? When it comes to content marketing, paid media can illuminate the experiences and conversations related to a brand—its owned and earned media. So what's an effective paid-media strategy in a post-advertising world? Let's take a look. THE FULL STORY Our View WHY YOU SHOULD BUY FACEBOOK, SELL GM Old-world thinking has clouded the minds of big brand marketers, particularly GM, which has demonstrated a failure to understand Facebook's role in the evolution of marketing. On Fast Company, Story CEO Kirk Cheyfitz explains why Facebook is still a great bet for engagement and shared content. From the Blog LESSONS IN STORYTELLING Seth Godin's recent appearance on MSNBC helped Post-Advertising's Jon Thomas realize why he's compelled to stop at every child's lemonade stand. It's not because he's craving room-temperature juice. It's because of the powerful story. Is your audience compelled to stop? The World of Post-Advertising 3 QUICK CONTENT-MARKETING TIPS When you're looking for quick content-marketing tips and you walk past Content Rules author C.C. Chapman in the hallway at BlogWorld, you have to stop and ask him for some, right? GeekBeat.TV's Cali Lewis did just that in this short but useful video. THE FULL ARTICLE GET THE LESSONS WATCH THE VIDEO Post-Advertising Survival Guide #2 Success in today's fragmented digital landscape follows from a relatively simple base concept: Publish content that people actually want, then manage your interactions with your audiences with a commitment over the long haul. Here are some specific steps that will get you there. DOWNLOAD THE FREE E-BOOK CRAZY FOR THE BURN Do you know what goes into the elaborate process of making a wine barrel? We didn't either until we helped the folks at Toasted Head bring their audiences into the world of winemaking with a revealing video. SEE THE VIDEO Haven't subscribed yet? Register here. Visit Story's website. Want more Post-Advertising news? Visit our blog at PostAdvertising.com. We take your privacy very seriously. Your information will always remain private and you will never receive any unsolicited emails. View our Privacy Policy. (C) 2012 Story Worldwide LLC