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POST ADVERTISING. LIVE REPORT from THE FUTURE OF MARKETING
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Innovation Matters
DISNEY ALL-IN ON CONTENT MARKETING
BuzzFeed gained mass notoriety in 2012 for its fast-paced, easily consumable and wildly entertaining content. It set the stage for native advertising, and brands took notice. But instead of hopping onto BuzzFeed's platform, as Kraft and HBO did, Disney decided to own instead of rent. "Oh My Disney" is the brand's BuzzFeed-like foray into publishing, in which it posts GIF-heavy articles a half-dozen or more times a day. Can a brand keep this pace up for the long haul?
THE FULL STORY
The World of Post-Advertising
FACEBOOK NEWS FEED BIGGER, BETTER
Last Thursday, Facebook announced its latest update of News Feed, which will roll out on the web in the coming weeks. Notably, the feed has gotten wider, permitting bigger photos and videos as well as more descriptive text and imagery for links.
See the Updates
The World of Post-Advertising
WHY RETAIL APPS SHOULD WORRY PUBLISHERS
From Best Buy to CVS, the biggest buyers of newspaper advertising have launched sophisticated smartphone apps to establish increasingly direct and profitable relationships with individual customers, and that's a bad sign for traditional advertisers.
Learn Why
The World of Post-Advertising
STORYTELLING LESSONS FROM IRA GLASS
Ira Glass, host of NPR's This American Life, performed a one-man show in which he imparted lessons about the effectiveness of storytelling in marketing, including why invisibility is a GOOD thing. Blue Glass' Michelle Lowery was there.
Get the Lessons
From The Blog
WHAT IS SOCIAL MEDIA STORYTELLING?
The term social media storytelling could be the holy grail of buzzwords. Half emerging technology that everyone said would either rule the marketing world or totally fail, half proven method of transmitting emotions and knowledge since the dawn of humanity, "social media storytelling" is a relatively new and oft-misunderstood term. Nearly every agency will tell you theyre "storytellers," but do they (and you) know what it really means?
Read On
The World of Post-Advertising
10 TIPS TO BOOST EMAIL SIGN-UPS
Successful email marketing relies on a growing database, so attracting sign-ups should be a high priority for most businesses. Econsultancy has 10 tactics that brands can use to encourage consumers to sign up for email newsletters.
Get the Tips
The World of Post-Advertising
CONTENT LESSONS FROM AUSSIE FOOTBALL
One wouldn't think there'd be much to learn about content from the Australian Football League, but at Content Marketing World, Matthew Pinkney, head of content for the AFL, explained why they're tackling owned content.
See How
The World of Post-Advertising
BRANDS ADJUST TO 24/7 MARKETING
In an always-on era, brands are forced to rethink the nine-to-five workday. Building teams to create content efficiently is difficult, and they often don't have the personnel to respond as often as their audience demands. So what's a brand to do?
Get the Answers
Resources
E-BOOK: TWITTER BEST PRACICES
The global convergence of mobile, social and computer technologies is well on its way to putting a smartphone in every pocket. What will it mean for society when anybody on Earth can connect instantly with anyone and everyone?
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