That would be the title of the second digital short from Microsoft Digital Advertising Solutions—a stodgy if not accurate name for the company—if Hollywood were in charge. Luckily, MDAS is running this show. And what is it? If you haven't seen it already, MDAS started a blog about a year ago about the making of a short film about the evolving relationship between advertisers and consumers. The first installment is a sad story of love lost in a rapidly changing world. The video drew a decent amount of attention and articulates what we're all about at Intergalactic Post Advertising HQ: awkward dates and miscommunication between the sexes, to hilarious results. The sequel came out this week.

Here's the first movie:

It pushes you toward the blog, bringtheloveback.com, written by Geert Desager, a marketing director at Microsoft, and underwritten by Microsoft. The blog provides good, legitimate insights into the world of digital marketing, and Desager is unafraid to speak his mind. I don't care that the blog is "corporate" because it provides me with quality, interesting content. (Doesn't hurt that we share similar points of view.)

News this week is that the sequal has come out. Our main characters, advertiser and consumer, now broken up, go to their respective camps to talk it out and see if there's a solution. While consumer gets her nails done and vents (ostensibly to other consumers), advertiser goes to his ad agency, which recommends that he spend a bundle on a national TV campaign. Advertiser loves it. Advertiser is a d-bag. Luckily, creative director (young, rakish, piercing and intense eyes, eyes that say, "try to ignore me if you must, but it is a battle you will lose, my d-bag friend;" or maybe he's just stoned) is there to save the day.

I love how this movie really shows how fearful and confused many advertisers are, and how agencies manipulate that fear and confusion for big TV bucks.

My one qualm with this latest installment is that it directs us to a site, getinspiredhere.net, that is truly a piece of garbage, unlike bringtheloveback.com, which is really useful and well-written. It has about 10 listed bloggers, almost all with 0 posts. And it's full of smaller errors, like the "Calendar of Event." Is this an apocalyptic website? Is there just one event to look forward to in the future? Is Microsoft saying that the world is ending? I'd better uninstall Vista and go back to XP before it's too late. Via.

One last note: I find it a bit ironic that MDAS uses an engaging video (building its own media) to encourage people to buy advertising on other people's media, which is what the company seems to help you do.