Every once in a while, a slow jam comes along that's so hot, so juicy, so compelling that it causes its own mini baby-boom. Most notable, Marvin Gaye's "Let's Get It On" (1973) prevented the economic disaster that was the 1970s from lowering the U.S. domestic birth rate—as economic downturns tend to—below the dangerous 1.5-per-couple level. That was all Gaye. I foresee another mini-boom on the horizon. I know the stock market is down. I know you usually randy finance stiffs aren't feeling like making sweet stock-boom-fueled love. Don't worry about all that just now. Lower the lights, turn up the speakers and hit the jump.

Now that you've taken care of business and put on your robes, it's time for some post-advertising dogma. This is an ad for a probably very expensive automated pipeting product. The CMO at Eppendorf AG (a German company) probably got the memo on Blendtec's 500% sales increase from willitblend.com. To me, this vid says that any brand story can be made into relevant, entertaining content. We're talking about something very esoteric here—a piece of lab equipment—and look what was done with it. I love it when Microsoft Xbox comes out with things like Halo 3 Believe. I can't say enough about that campaign. But that's a media company making more media and using it for marketing. Eppendorf was not a media company; now it is.

The only thing that worries me is what kind of baby boom will this cause? We know from experience that America can afford to lose its edge in the worldwide intelligence/education race and still stay on top, but god help us if we ever lose our edge in cool.

Also, recognition must be given to the following pair of New Zealanders, whose song was clearly the inspiration for epMotion: