If you want to see some true Frijj art, forget about magnetting your six-year-old's finger painting of the Pieta to the Sub-Zero. Instead, tune in to FourRidgesMustBeDestroyed.com and check out the Blob-referencing short films the UK-based milkshake company, Frijj, is hosting there.
The setting: '50s small-town America. The characters: clean-cut and not sexually innocent. The plot: The Blob with a twist—the milkshake/blob doesn't move because it's so thick (and delicious, I'm sure). The site promotes a film fest + YouTube vid contest. Frijj will be airing classic films like Jaws and Pulp Fiction across London in August and September. And a video montage of the best YouTube submissions of Frijj fans doing anything with Frijj on YouTube will accompany the viewings. Take this instant classic, for example:
This entire promotion is thick and delicious, like a classic 1950s soda-fountain vanilla malted milkshake. Frijj has turned itself into media, provided some fun in the form of a mini film fest and encouraged unbridled creativity in its audience. Below, my favorite Four Ridges vid. For the rest, click here. (Via)