High school yearbooks: Ridiculous outfits, awkward stages, criminally bad photos. The stages and the photos are in the past and you really can't do much about them. It's the ridiculous outfits part that Taubman Centers hopes to help you with with its latest campaign from agency Colle+McVoy, yearbookyourself.com.

Despite yearbookyourself.com being the zillionth time this summer we've seen a "mess with a photo of yourself" campaign, it gets props here. A friend sent me the link as "something mildy entertaining." It wasn't until I was asked to choose a mall at the penultimate step of the process that I realized I was being gamed. But, it's August, and I'm game anyway, so I went along for the ride.

And the ride is fairly entertaining. Once you click through, the app takes your photo and superimposes it on one of over 20 different yearbook photos, each from a different year between 1950 and 2000. With each photo, the app suggests a store in the mall that can help get you that look. It's a little elaborate, but fun and fairly engaging. Much better than this phoned-in effort from agency marion montgomery for the Memorial City Mall where the creative director opted for no creative filter and just described the mall's target customer in brand marketer-speak. Lovely: