In the small town of Ely, Minnesota, some things will never change, like the shimmer on Farm Lake at the tail end of an Indian summer, or old Miners' Inn, accepting road-weary travelers since who knows when. Or the leaves next winter. That's right: Next winter, the famous Ely fall foliage will not turn as it has for over a generation. Roll tape:

This video is in service of this site to encourage tourism in the small city of Ely (pronounced like eely, as in eel-like) and the Boundary Waters region, famous for its fall colors. The story is an old one: Unsuitable heirs to a royal throne disillusion a downtrodden monarch in the last years of his rule. Sort of like a modern King Lear. Er...maybe not. But a neat little piece of narrative marketing from creative agency GIRAFFE.