Many months ago I tried to join the Chrysler Advisory Board, something the company set up to make it look like it was listening to its audience. In July, I got a form letter from a computer telling me that I wasn't Chrysler Advisory Board material. I was heartbroken. So you can imagine my delight when I got yet another email from Chrysler telling me that there has been a reconsideration and that I would be welcome on the board if I would just answer a few questions. It sounded so good....
Great, says I to myself, I can't wait to tell Chrysler what I think they should do. Maybe one of my ideas could help them. Yippee.
So I take a few minutes out of my day to engage with this brand. I answer the questions—just a formality, I'm sure—only to be confronted with this at the end of the questions:
(Reads: "At this time, we're seeking people with a different criteria match for this community. Still, we'd love for you to share any ideas or recommendations you have about our company and our products at chryslerlistens.com.")
This came right after I clicked a tab saying something to the effect of, "no, I have never owned a Chrysler, Dodge or Jeep, nor would I ever consider purchasing one." Makes me think that this supposed advisory board is nothing more than a direct-mail-style outreach to snag potential new customers. How despicable. What's also possible is that I was rejected because I displayed lost love for Chrysler. Big fucking deal: I live in NYC; I don't own a car now and probably won't for a while; doesn't mean I wouldn't possibly have good ideas or that I'm not rooting for Chyrsler to succeed (because I am).
Either way, eff you, Chrysler. Please don't ask me to join your silly advisory board again. You've broken my heart twice now, and I'd rather not waste any more of my affections on a partner who clearly doesn't care about my feelings.