When the annals of the post-advertising age are written, much time will be spent on New Zealand. Every time I click onto the ad blogs, there's some new post-advertising from way, way down under to gawk at. Take this, for example.
The link takes you to a website where you can follow the progress of an ever-expanding balloon that's been filled with Pascall Fruit Bursts. Every day, the balloon grows and expands and is one day closer to death by giant push pin (morbidly mirroring the human condition... ::sigh::).
The product is bursting with fruit and so is the billboard. The audience can also participate in a contest to win $5,000 by guessing when the balloon will be pierced by the pin. Authority, original media, competition, drama...as long as there is actual candy in the balloon and not something poorly thought out, like rotten fruit, the campaign will be authentic, too. Very post-advertising-y/explode-y...yum. (Via)