With all the forces that have been allied against drunk driving (educational dollars, societal stigma, lots and lots of advertising), why do drunk driving accidents still occur? Well, surprise surprise, alcohol impairs your judgement. It can even help you decide to get in a car with someone who has had a few too many.
Maybe post-advertising-style advertising can help. At FullApologies.com, watch young adults try to atone for unforgivable mistakes. Hearing their stories affected me. Question is, would these story-learned lessons extend to 2:30 A.M. next Saturday night?