Donnie Deutsch would probably retch all over his Rolex if he found out what Doritos was trying to do. According to the below case study video of what a Swedish ad agency, papercut, is trying to do for Doritos, display advertising on the Internet may be a thing of the past. Roll tape:

Replacing banner ads on media sites isn't exactly new (check this). And where is the site, anyway? (Click here to see where it's not.) Does it really exist? Regardless, you've gotta admire the post-ad dogma at work here. When asked to create an online campaign for Doritos, papercut wanted to "create something useful." Three cheers. (Via)