Not getting everything you want from your smartphone? Sure, it emails, surfs the web and has GPS, but what about an HD projector? Or coffee? Or shaving? Or harmonica? Now that I've got you sweating about your impending techno-inferiority, I'll let you in on the next big thing: Pomegranate. Check it:

So, by now you've figured out that the Pomegranate is not real. (But, damn, wouldn't it be cool?) It's—you guessed it!—an ad. For what? Another phone? I'm just going to stop here because you're never going to guess. Go through the Pomegranate site and prepare to be broadsided by...Nova Scotia!

Here's the angle: You can't get a phone that does everything, so why not live in a place that has everything? It's a stretch, to say the least, but I love the model. Create interesting media (in this case, a fake product site) and connect it with a brand. Though the narrative connection is very weak, the website is effective at pushing users from the fake product section to the Nova Scotia stump section. To get people to visit the site, Bristol Communications (the agency responsible) seeded the web heavily with Pomegranate buzz—on Twitter and on blogs—guaranteeing that the content would be seen by enough people to give it a chance to go viral.

What I also like about this campaign is that the Nova Scotia stories site continues using narrative and storytelling to engage its audience, with stories of people living happy, fulfilling lives in Halifax and beyond. I just wish that the Pomegranate content had more to do with the product being post-advertised.

More post-advertising tourism sites:

- Pennsylvania tourism

- Ski Utah