There is an organization out there that believes people should have the freedom to do what they want with their bodies. If a girl wants to have sex, she can have sex (just make sure she’s properly educated first). But our freedom doesn't end there. Unplanned pregnancy—whether the result of contraception error, human error or, at its worst, rape—is an experience that many, unfortunately, are forced endure. And no politician has the right to interfere with our personal lives and the decisions we make about our own bodies.

The organization I'm talking about is NARAL Pro-Choice America Foundation. It believes that women have the intelligence and prerogative to make the right choices for themselves. The organization supports abortion-rights' lawsuits, donates money to pro-choice politicians, and sponsors public sex-education and events, like the March for Women's Lives in 2004.

Today, it unveils its new initiative: free.will.power. The website is an interactive platform for activists to join the cause, whether by participating in t-shirt contests or spreading the word through social-networking sites. Right now, it features the first of a three-part video series, "Free," with spoken-word artist Shira Erlichman and the music of DJ Spooky. (Shout out to See3!) Watch it below.

NARAL is an example of advertising done pretty darn well in this post-advertising world. During the presidential election over the past two years, we saw the passion and power of the younger American audience, and the channels through which to reach them. Utilizing online tools (like its blog, Twitter account, MySpace page, mobile platform and, of course, Facebook group, NARAL is starting the conversation with them and giving them ways to spread the message. Using existing tools, it engages Gen X and Y, letting them share the work, too. It also demonstrates that brands need to stay current with technology and new media—especially when talking with the kids.