This viral, made for Chinese eyes only, shows you why you should never, ever, ever mess with Bruce Lee. Fine, the guy's dead now, making him a fairly easy mark for even the most wimpy alive people. Still, if this video teaches you anything, it's that the guy knew his way around the nunchakus, a deadly martial arts weapon to some, an unconventional ping-pong paddle to others. Roll tape:
Doesn't Bruce Lee's badassness give you a tingle down your spine? I didn't think it could get any better than him kicking Chuck Norris's ass (this is the fight where he grabs a handful of Norris's chest pelt...yum). This video pushes you to a special, Bruce Lee-themed Nokia N96 microsite* where a digital Bruce Lee demonstrates the phone's main features in the way only a digital Bruce Lee can: Awesomely.
I love this model. Nokia tells the story of incredible functionality and performance through a very clever Bruce Lee/ping pong video mashup. It then continues the story on the microsite. Nokia doesn't just tell its Chinese audience, "hey, this phone is great." It tells a story and thereby demonstrates it. Obviously, Nokia's got this post-advertising thing down. (The company has been trying for long enough: clickety clickety clack.)
More cool ping pong stuff here and here.
*The site has VERY slow load times. Possibly because the server is so far away, possibly because so many people are trying to access it at once. Probably both.