Just like Team USA, Nike has LeBron James. And when Lebron gets the rock anywhere inside the three point line, you can't stop him from scoring. In this newest spot from Wieden+Kennedy for Zoom, LeBron VI kicks, he drives inside the lane of our basketball-loving hearts hard and slams down the Nike love with aggression. Check it:
When it comes to basketball, Nike's brand story can be summed up in one word: dominance. And LeBron, well, in an era of superathletes on the court, he's as dominant as they come.