We know The Economist is good at telling stories. This supposed business magazine has put the crap rags Time and Newsweek in their place over the past few years, many times exceeding them in ad page growth as well as circulation growth. Here's the latest clever marketing from the smart, British newsweekly:
This is relevant, fun information presented in a media channel that The Economist basically owns. People don't want to read pizza boxes the same way they read cereal boxes, but it's still closer to opt-in than seeing an ad page in a magazine. But that's another story.