Lord Smythe has been brutally murdered. An unflappable British detective with constable in tow is on the scene and on the verge of solving the mystery with his keen observations. But, like many mysteries, things aren't always just as they seem. Pay careful, close attention:
This is the second spot in a series testing just how observant people are. (Both spots by British agency WCRS can be found here.) The post-advertiser here is Transport for London and the spots are meant to encourage drivers to be more aware of cyclists on the road. TfL is piggybacking on the story of the observant British detective. We admire him because he sees things we don't. TfL is banking on our admiration leading to imitation.